What does the make-up of your audience based on race and gender refer to?

The make-up of your audience based on race and gender pertains to demographics. Demographics represent the statistical data of a population, including characteristics such as age, race, gender, income levels, and more. Understanding the demographics of your audience is critical for tailoring your message effectively and ensuring it is relevant to the listeners' backgrounds and experiences.

While statistics can refer to the numerical data obtained from demographic studies, they are broader and do not specifically define the characteristics. Psychographics focus more on the psychological aspects like values, beliefs, and interests, which, while important, do not directly address the audience's composition based on race and gender. Feedback refers to the responses or reactions from the audience concerning the communication but does not directly relate to their demographic traits. Therefore, demographics is the appropriate term to use when discussing the racial and gender composition of an audience.